7UP® unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment – making every sip not just satisfying, but unmistakably 7UP.

Building on its multi-sensory approach, 7UP is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7UP. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself.

Now rolling out across markets, Super Duper Refresher is coming to life in ways that resonate with local consumers – from cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails. The platform is built to resonate in the moments that matter most. In key markets, such as India, Pakistan, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher,' blending regional culture, humour and colloquialism into the brand story.